You understand that the internet is important to local businesses. Nobody had to talk you into building a website did they? In fact yours looks fantastic. Great graphics, good colors a fair amount of text, everything about it looks professional. So why aren’t your phones ringing off the hook? Why hasn’t business picked up? When you run an ad in the local circular you get at least a few people visiting you with the 10% Off coupon you ran in their hands. Why isn’t anyone visiting from your website?

Build it and they will come is not a viable internet marketing strategy unless you can arrange for a little Divine intervention. Think of your website as that coupon you ran in the circular. The coupon by itself, attractive as it is, has no value. The coupon doesn’t start sending business to you until the advertising company sends it out to their mailing list. When that circular reaches the people on the list, and only then, your coupon has the potential to influence and drive new business.

What “Mailing List” Do You Use On The Internet?

So it’s pretty obvious that the coupon is successful because it is being sent to an audience. Does that mean you have to pay to have your website sent to an audience? Well you can through email marketing and other forms of paid online advertising but you don’t have to.

In a sense, your website has already been “sent” to literally billions of people and it arrives at their homes the moment they log on to the internet. If your website has been indexed by the search engines, then it’s already in this giant circular, or database. Now you’re just waiting for somebody to flip the page and find you.

Think back to your coupon for a moment. When that circular goes out how many pages is it and how many ads are included? Ten to fifteen pages and maybe 60 to 80 ads? Well your internet “circular” consists of billions of pages and billions of ads. So how do you compete against that?

The front page of your local circular is the most expensive ad placement right? And the reason for that is because everyone sees it even if they don’t go through the rest of the circular. Let’s say you have a chiropractic practice. The reason you’ve never paid for that first page is you have no idea if the person who sees it needs your services. But what if the ad company could guarantee that your first page ad would only be delivered to people who had just hurt their back and were in the process of looking in the Yellow Pages for a chiropractor? You’d pay big bucks for that right?

How To Get On The First Page Of The Internet “Circular”

That targeting, that being exactly where you need to be at exactly the right time is the mega advantage of the internet over any other type of marketing. Put another way, your website is only seen when a searcher (potential client) has a need or interest in your services or products.

So how do you do that?

The search engines like Google and Yahoo have come to understand the importance of local search. The internet has become the number one resource for researching goods and services that are purchased from local brick and mortar companies. As a result, they have changed the way they evaluate websites and their content when deciding who to return as the first result of a user’s search. No longer is it just a question of matching keywords and building links to your site.

New Food For Google Spiders

There are entirely new techniques and requirements to be ranked on page 1 of the search engine results. If your site doesn’t incorporate these techniques it is unlikely to rank well in an organic search and you are missing out entirely on the huge business potential that the internet represents.

Right now you’re pretty frustrated right? How are you supposed to keep up with these changes? You’re not in the search engine business but you want the leads that the search engines can bring.

What if you had a website that was optimized for local search? What if that design could automatically update your site and keep it relevant in the eyes of the search engine? What if you could optimize not just the home page but a specific page offering a specific service or product?

Well you can and all it takes is someone who knows and understands how local search works. If you would like your website to start generating business for you, if you’d like to be on the first page for searches initiated in your local area, then you owe it to yourself to start with a website that is optimized for local search results. Your lonely website will thank you.

Almost everyday we have people come by our office to use the internet that have seen our office from Mom’s Cafe.  For some time we have thought of putting a Hotspot there.  After testing many programs and services claiming to offer great hotspot service, we have switched over to Hotspot Systems. They provide firmware for a whole variety of equipment, including one of our favorites, Ubiquity.  They also offer a variety of payment and service plans to fit your needs.  I really like that I can print my own sign, stickers and posters advertising a WiFi hotspot located here. I just put one in our window and will walk several into Mom’s Cafe. Set-up is easy and their customer service is just an email away.

We selected the Ubiquity Power Station with a built in 17db antenna.  It is rugged and self contained.  We have had one mounted on a 10,000 ft mountain for over a year now.  It looks as good as new, and has seen one of Utah’s worst winters.  In its over a year of operation, it has operated off of solar and wind power.  It has not even lost signal for one day.  That speaks ton’s of this great radio.

We have just put the radio into operation and look forward to new customers each day.  Please take a look at the photos and the You Tube Video, and feel free to email us with your questions and leave comments here on our blog and website.  We look forward to hearing about your installation and HotSpot System successes.

Manage your Facebook Page Tabs from WordPress!

It allows you to create Facebook specific pages in WordPress, a

Facebook specific navigation menu, and it comes with a Facebook App that

connects your SmallBiz site with your Facebook Page.

With this new version, the Expand2Web SmallBiz Theme represents an

all-in-one solution for Facebook/Mobile/Blog and Website, all managed in

one place!

Here is a short list of the major benefits and features:

SmallBiz Benefits:

• Create and manage Facebook page tabs from within WordPress (you have a full CMS for Facebook with this theme!)
• Automatically display touch-enabled mobile landing pages to mobile visitors using iPhone, iPad, Android or Blackberry devices
• Build a professional website and blog for a small business in minutes!
• Social Media widget included for Facebook, Twitter, YouTube and LinkedIn
• Optimized for top Local Search Rankings (hCard microformats, SEO plugin built-in)
• User Guide with Video Tutorials
• Legendary Customer Service
• 8 design layouts out of the box
• Tweak and change the site with the custom options panel. Customize

the header graphic, color scheme, navigation menu, business information

and much more without coding.

New Features in this version:

• Facebook specific pages and menu
• Facebook App included: based on Facebook Iframes for page tabs
• Brand new Image Rotator Layout with easy image uploading, linkable images, scalable text area
• Collapsible Options Panel for tweaking and styling your site
• Color picker for Mobile Call and Directions touch buttons

Here is the download link: SmallBiz 3.6 Download Click here to visit Expand2Web LLC.
 

Warmest Regards,

Kirk & LaRea Rasmussen

Features include:

Easy to set up and change

Professional designs and colors

Easy to update and publish

Optimized for top local search results

Touch-enabled mobile layouts

Top-notch support

Instant blog, video tutorials, and more…

Click here to view more details

Don't do this, Call us instead 800-286-7055

Looking to push your business forward in a tough economy?  We can help, with our newest service.  We can build a website customized for you business, and then help you spread the word in many new ways of marketing called social media marketing.  Your business will be on the cutting edge with this new way of advertising.  With hundreds of hours of training we will put your business back in the black.  Call us today for the scoop!

You can use handheld or Mobile Radios with Air Quick Mountain Top Repeaters

Image of the Air Quick Building in the early 1900's

Image of Air Quick

One of our many communication towers.  This one is on Monroe Peak in Central Utah. Near Salina and Richfield.